Oct 222012
 
 October 22, 2012  Business, Featured News

Well, I missed this last week, but happily, Joe Cadillic  sent it on to me.

Marcus Wohlsen reports:

Credit card companies make money by taking a cut every time you swipe your plastic at the checkout counter. Now MasterCard has found a way to make those swipes pay over and over again.

As the Financial Times first reported, MasterCard is packaging its transaction data — your transaction data — and selling it to advertisers. The story was based on an apparently confidential pitch MasterCard made to potential clients. Not too confidential, because we found a copy by googling it.

In the presentation, “Leveraging MasterCard Data Insights to Reach Holiday Shoppers,” MasterCard senior vice president Susan Grossman describes the many ways the company can mine the 34 billion transactions made using MasterCards every year for data that advertisers can use to target specific audiences.

Read more on Wired.

Image credit: MasterCard by photo.bugz/Flickr.

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