Robin Kurzer reports:
Marketing online to kids has nearly always come with restrictions.
Now, as the May 2018 compliance deadline for GDPR looms, companies in general are paying more attention to data privacy.
Ad tech is collecting kids’ data at an alarming rate
Dylan Collins, CEO of “kid-safe” ad platform SuperAwesome, says the amount of data that adult ad tech is collecting is staggering.
“Ad technology is collecting a vast amount of personal data on kids while they’re spending time online,” Collins told me. “On average, adult ad tech has captured more than 72 million data points on a child before they reach the age of 13.”
Yep, you heard that right. More than 72 million bits of information. Per child.
Read more on MarTechToday.