Aug 132014
 August 13, 2014  Business, Non-U.S., Surveillance

I first blogged about this type of thing last year, but there are new developments.

Liat Clark reports:

Three major UK stores have become the first to trial mannequins embedded with beacon technology, designed to give nearby customers relevant information.

The move comes ahead of planned UK and US expansion from Iconeme, which has headquarters in both countries. The shops participating in this initial implementation — following a company launch in March of this year — are House of Fraser’s Online Store, Hawes and Curtis in London’s Jermyn Street and Bentalls in Kingston upon Thames.

Unlike other, perhaps more intrusive forms of mannequin surveillance, the Iconeme system relies on customers downloading the app and opting in, in exchange for services.

Read more on Wired (UK).

Thanks to Joe Cadillic for this link.

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