Oct 142011
 
 October 14, 2011  Business

Congress held a hearing yesterday on consumer attitude about privacy. Here’s yet another survey on consumer attitude:

Seventy-four percent of American and Canadian consumers said they don’t feel they’re receiving a benefit from sharing personal information with marketers, according to the latest survey research from LoyaltyOne. Just 52% said they somewhat or strongly agree with the statement that companies use their personal data “so they can better serve me.” Breaking down the somewhat and strongly agree responders, only 9% said they strongly agree that companies use their information to serve them better.

Read more on Hospitality Technology.

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