Aug 192016
 
 August 19, 2016  Non-U.S., Surveillance

Kathryn T. Allen of Polsinelli PC writes:

The rise in popularity of apps and services that use location data (technology that pinpoints a consumer’s location automatically), like the smash-hit Pokémon Go, have EU privacy regulators calling on companies to ‘mind the gap.’ The much-anticipated General Data Protection Regulations (the “GDPR), as well as other EU privacy laws, aim to tighten up the rules for obtaining consent from consumers about what data they are sharing and to restrict how companies can use the data they are mining from consumers. There has been much speculation about how these new regulations, not directives, coupled with a much higher potential for fines, will impact U.S. companies that operate or plan to operate in the EU. Those using location data in apps and for passive tracking should pay close attention to EU regulators as GDPR implementation draws near.

Read more on The National Law Review.

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