Earlier this month I discovered that my new LG Smart TV was displaying ads on the Smart landing screen.
After some investigation, I found a rather creepy corporate video advertising their data collection practices to potential advertisers. It’s quite long but a sample of their claims are as follows:
LG Smart Ad analyses users favourite programs, online behaviour, search keywords and other information to offer relevant ads to target audiences. For example, LG Smart Ad can feature sharp suits to men, or alluring cosmetics and fragrances to women.
Furthermore, LG Smart Ad offers useful and various advertising performance reports. That live broadcasting ads cannot. To accurately identify actual advertising effectiveness.
Read more on DoctorBeet.
LG is investigating.