Two California residents have sued social networking site Tagged.com for allegedly duping them into sharing their email contacts and then sending those contacts misleading ads.
The lawsuit comes several weeks after New York State Attorney General Andrew Cuomo said he intended to sue Tagged for false advertising, invasion of privacy and engaging in a deceptive business practice.
The California case was brought by Miriam Slater of Santa Barbara and Sara Golden of Los Angeles. Slater, an artist, alleges that she received a Tagged email on June 6 that purported to be from an acquaintance who wanted to share photos.
Slater says in the complaint that she visited the site and provided the company with information, but only because she wanted to view the pictures. She alleges that Tagged never disclosed that she was actually registering to join the site or that it would harvest her email addresses and then solicit those contacts.
Golden alleges that she joined Tagged after receiving an invitation that appeared to have been sent by Slater.
Read more on MediaPost.
Update: A copy of the lawsuit can be found here [pdf]