Nov 192009
 
 November 19, 2009  Posted by  Business, Laws, U.S.

Kim Hart reports on today’s joint hearing by the House Energy and Commerce Subcommittees on Commerce, Trade, and Commerce Protection and Communications, Technology, and the Internet on data collection online and offline:

…. Jennifer Barrett, an executive with Acxiom, a marketing company, said the firm could collect 1,500 possible data points about individual consumers, such as age, hobbies, address, occupation and recent purchases. Acxiom typically maintains 20-40 data points on the average person. Acxiom receives that information from public records, surveys consumers fill out voluntarily (such as warranty cards) and information from other companies.

In response to questions from Rep. Mike Doyle (D-Penn.), Barrett said consumers can see what data has been stored about them and can change or delete information used for marketing purposes. But consumers cannot find out who else has bought their data from Axciom.

Read more on The Hill.

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