John McCarthy reports:
Ad industry executives have hit out at Twitter after it admitted it “may have… inadvertently” used sensitive information given by users for security purposes to also help target advertising.
Neville Doyle, chief strategy officer at Town Square, suggested it was “enormously improbable” that Twitter ‘inadvertently’ improved its ad product with the sensitive data, and blasted the tech giant for being either “either immoral or incompetent”. Either way, he said, it was playing “fast and loose with users’ privacy”.
Respected ad-tech and cybersecurity expert Dr Augustine Fou, who was previously chief digital officer at media agency Omnicom’s healthcare division, also branded Twitter’s announcement as “total chickenshit”.
Read more on The Drum..