Wow. I just caught up with an article by Grant Gross that says that Information Technology and Innovation Foundation (ITIF) is not honoring Do Not Track headers. Because his article appeared a few days ago, I went to ITIF’s site to see if they were still rejecting DNT headers. They were, as this is what I saw:
So why are they rejecting it? Daniel Castro explains why here.
And that’s the last thing I’ll read on their site until they decide that regardless of their opinion, users’ requests as expressed in their headers should be respected – even if they think consumers are making a poor choice that will come back to bite them.