Joe Cadillic isn’t buying any protestations that the data are “anonymous.”
Clear Channel Outdoor (CCO) has 675,000 billboards worldwide most of which are tracking everyone’s smartphones and tablets. CCO’s ad program is a partnership between AT&T andother companies that collect location data from smartphones, company officials said.
CCO’s smartphone electronic surveillance system is called “RADAR” which they insist, anonymizes everyone’s data. But it does much more than that, it tracks consumer’s real-world travel patterns and behaviors.
Read more on MassPrivateI.