Amy Stoller writes:
Colleges are intensifying their search for new ways to identify struggling students, because 42% of American college students drop out before finishing their degree. Arizona State university professor Matt Pittinsky believes that tracking students’ movements and purchases on campus through their student ID card could show which students are disengaging from college. However, this data-gathering raises major concerns about privacy and the role of college administrators in students’ lives.
Read more on PolicyMic.
I suppose this was predictable. The road to Hell and all…. but equally troubling to me is that under FERPA, the university can decide that their data will be used in the study and does not need to seek or obtain opt-in consent.