Oct 052010
 October 5, 2010  Posted by  Business, Online

Nicky Phillips reports:

Sandwiched between a bakery and a health food supermarket in the heart of Cupertino, California, is the headquarters of a new kind of stock exchange – one that trades data, your data.

It is operated by a US company called BlueKai and at any moment on a typical day the interests and preferences of more than 200 million web users are for sale to the highest bidder.

Read more in The Age.

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