Sep 252018
 
 September 25, 2018  Posted by  Business

Wendy Davis reports:

The Interactive Advertising Bureau, which has long argued that the industry should be allowed to regulate itself on privacy, now says lawmakers should consider “sensible” legislation.

“A uniform federal privacy standard could provide clarity, market certainty, and add fuel to future innovation, while preserving the value and benefit that online advertising brings to the internet ecosystem,” David Grimaldi, executive vice president for public policy, says in a letter sent Monday to leaders of the Senate Commerce Committee.

“The exponential growth and innovation in the digital advertising industry over the last decade has been revolutionary for consumers,” the letter states.

Read more on MediaPost.

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