Bill Urbanski reports that Illinois’s new Governor has significantly weakened a data breach law that the legislature passed.
Direct marketers are lauding first-term Republican Governor Bruce Rauner for issuing an amendatory veto on an Illinois data breach bill that would place severe limitations on the collection of consumer marketing information. The stipulation includes geo-location information as well as online search and purchase history.
“What this bill does for the first time is define consumer marketing information as relevant in a data breach notifications statute,” said Chris Oswald, VP of advocacy for the Direct Marketing Association. “The whole purpose of a data breach notice is to put individuals on alert when their private information can be breached by thieves to do financial damage to them.”
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