Jul 102018
 July 10, 2018  Posted by  Business

In case you missed this over the holiday, Joe Cadillic sent it along to make sure you’re aware of this issue.

Sapna Maheshwari reports:

… In recent years, data companies have harnessed new technology to immediately identify what people are watching on internet-connected TVs, then using that information to send targeted advertisements to other devices in their homes. Marketers, forever hungry to get their products in front of the people most likely to buy them, have eagerly embraced such practices. But the companies watching what people watch have also faced scrutiny from regulators and privacy advocates over how transparent they are being with users.

Samba TV is one of the bigger companies that track viewer information to make personalized show recommendations.

Read more on NY Times.

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