Andy Serwin writes:
Giving consumers choices regarding seeing advertisements on websites, while recognizing existing business models, has been a focus for many stakeholders in the privacy debate. Many groups and companies have worked to create a ‘Do Not Track’ feature that would give consumers the choice of not seeing advertisements, but in the newest version of its Internet browser, Internet Explorer 10, Microsoft has reversed that trend by changing a default setting and turning on its ‘Do Not Track’ tool. The browser’s default setting, set without consumer input, will now preclude consumers from seeing advertisements on the websites they visit for free. This undermines long-term prospects of the ‘Do Not Track’ system which was designed to allow successful Internet business models to continue.
Read more on The Lares Institute.