Apr 232015
 
 April 23, 2015  Featured News, Non-U.S., Online, Surveillance

Aza Wee Sile reports:

Think twice before you litter in Hong Kong, which has resorted to naming and shaming in an effort to clean up the city on Global Earth day.

“The Face of Litter”, a city-wide campaign launched by global marketing communications firm Ogilvy & Mather, uses DNA testing on litter to construct a digital portrait of the perpetrator. Posters of the perpetrators’s face is then plastered around the city and on the internet.

And they don’t use just DNA, either. They also combine the DNA information with other data:

There are limitations when creating the visual representation of the litterer as age cannot be determined by DNA alone, so other factors are used to form a more accurate portrait of the litterer, including as the type of litter and where it was found.

Read more on CNBC.

OK, this passes the “Ew!” criteria for creepiness, but once you’ve accepted the no expectation of privacy in public spaces, then hell, why not do this, right?

Better yet: why not get rid of that no expectation of privacy in public spaces standard?