Kate O’Flaherty reports:
At a time when Facebook is under the spotlight for abusing user data – and with massive hacks and data leaks happening every day – there’s certainly a gap in the market for a company that cares about your data.
Enter Apple: The firm that not only cares about your privacy but builds it into every single product. It’s an ideal scenario for people concerned about what happens to their data and of course, that’s what Apple would like you to think. While Facebook was groveling via adverts that it honestly does really care about protecting your data, Apple had launched its own billboard ad. It read: “What happens on your iPhone, stays on your iPhone.”
Read more on Forbes.