Paul Suarez reports:
Google isn’t exactly known for its respect for privacy, but a recent blog post shows the search giant may be attempting to turn a new leaf on what has been called an “irresponsible” stance on user privacy. Maybe.
The Google Analytics team has been working to give users a choice on how their Internet browsing data is collected by the analytics and marketing tool, according to a blog post by Amy Chang, group product manager.
“We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics,” Chang said in the post. She said the plug-in is being tested by engineers and should be globally available “in the coming weeks.”
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