Gaining entry to some movie theaters lately gives patrons an experience that is on par with going through a TSA security checkpoint at the airport. Then once you’ve gained access, there are cameras strategically positioned that record your every move. Unfortunately, the extent to which these companies monitor movie-goers is only going to get worse.
In an effort to further combat piracy, some cinemas have incorporated the use of an infrared scanning system that detects recording devices in the audience and if detected, sounds an alarm to alert management. Now the company that offers those services, Aralia Systems, is working to enhance the system by incorporating technology which will scan and read the audiences’ physical expressions and emotions.
Aralia Systems is teaming up with Machine Vision Lab of the University of the West of England to develop the technology to turn their anti-piracy devices into a dual-purpose system that will gather data about how the crowd reacts to what they’re seeing at any particular moment.
Read more on myce.
As Ernesto writes on TorrentFreak:
The main question that comes to mind is how far these systems can go without specifically asking for consent from theater visitors. What was once a relaxing evening out might be turning into an interactive consumer research lab, with cameras carefully analyzing, recording and storing your every move – while you’re being charged for the privilege