Jeremy Kirk reports:
The U.S. Federal Trade Commission should analyze Facebook’s relationship with a data marketer to ensure it doesn’t violate the social networking site’s recently approved settlement, the Electronic Privacy Information Center said Monday.
Facebook is working with Datalogix, a company based in Colorado that specializes in collecting data from retailers using customer loyalty cards and linking those purchases to future advertising campaigns, The Financial Times reported. Datalogix links loyalty card holders to their Facebook accounts using shared information, such as email addresses, although the information is anonymized, the report said.
Facebook’s user guide say it only provides “data to our advertising partners or customers after we have removed your name or any other personally identifying information from it.”
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