Mark Brennan and Timothy Tobin write:
It should be standard practice for companies to review the transparency of material disclaimers and disclosures in their advertising before every ad campaign. However, some companies tend to pack material disclosures into fine print or otherwise minimize their significance. The Federal Trade Commission (FTC) recently signaled to companies that it is paying attention to print and television ad disclosures. This follows the FTC’s renewed attention to online advertising as addressed last year in its updated .com Disclosures guidance for digital advertising (for the summary by Hogan Lovells, click here).
Read more on Hogan Lovells Chronicle of Data Protection.