Jul 282010
 
 July 28, 2010  Laws, Online

Wendy Davis reports:

The Federal Trade Commission is considering proposing a do-not-track mechanism that would allow consumers to easily opt out of all behavioral targeting, chairman Jon Leibowitz told lawmakers on Tuesday.

Testifying at a hearing about online privacy, Leibowitz said the FTC is exploring the feasibility of a browser plug-in that would store users’ targeting preferences. He added that either the FTC or a private group could run the system.

Leibowitz said that while Web users on a no-tracking list would still receive online ads, those ads wouldn’t be targeted based on sites that users had visited in the past.

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