Jun 252013
 
 June 25, 2013  Business

Adam Tanner reports:

For the first time ever, the big daddy of all data brokers is nearly ready to show consumers their intimate personal dossiers, a move aimed at staving off public fears of Big Brother and government regulation.

Since the company’s founding in 1969, Acxiom , the data giant with profiles on 700 million individuals, has never allowed people to see their own commercial profiles extensively used by major companies for marketing. By the end of the summer, perhaps around Labor Day, the Little Rock, Arkansas-based company with more than a billion dollars in annual sales a year, will open up the vault, company officials say.

Read more on Forbes.

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