Michelle Kisloff explains:
In a decision with important implications for companies that hire outside marketing firms, a federal judge has certified a class of nearly 60,000 individuals who allegedly received an unsolicited text message from a marketing company hired by Stonebridge Life Insurance Company.
The plaintiff in Lee v. Stonebridge Life Insurance Company and Trifecta Marketing Company, LLC, 3:11-cv-00043 (N.D. Cal.) alleges that both Stonebridge and Trifecta Marketing Group, which contracted with Stonebridge to market Stonebridge’s insurance products, violated the Telephone Consumer Protection Act, 47 U.S.C. §227 (TCPA) by sending a single SMS text message to thousands of mobile phone users.
Read more on Hogan Lovells Chronicle of Data Protection.