Joe Cadillic is all over the burgeoning use and misuse of facial recognition. Here’s the intro to his latest blog post on the topic:
Imagine in the not too distant future you and your family stop at a Jack In The Box for lunch. Much to your surprise, you notice there is no one behind the counter to take your order.
Fast food restaurants want customers to use facial recognition kiosks to place their orders.
A company called BiteKiosk (Bite) wants fast food restaurants to use their self-service facial recognition kiosks.
“Bite recognizes each guest, and identifies whether it’s their 1st or 10th time visiting. There’s no barcode to scan or app to download.”
Read more on MassPrivateI.
Now you may think, “Well, wait, if I just call my local fast food place, they can pull up my previous orders and preferences by name, so what’s the big deal about facial recognition being used for this?” And that’s true as far as it goes, but right now, you don’t have to give your name or any personal info to go to a fast food place if you pay cash. Using these kiosks allows restaurants to compile data on you that they could not otherwise compile for those who pay cash.