Facebook to Track Users Across Devices to Study Shopping Habits

Sarah Frier reports:

Facebook Inc. (FB) will let advertisers know where a promotion was first viewed and when it led to a purchase by tracking users between their electronic devices, a tool that may reignite privacy concerns.

Marketers will be able to see the number of users that clicked on an ad, whether they used a smartphone, tablet or desktop computer, and which device was used to buy a product, Menlo Park, California-based Facebook said in a blog post today.

Read more on Bloomberg News.

Thanks to Joe Cadillic for this link.