Michelle Castillo reports:
Facebook is suspending a data analytics firm called CubeYou from the platform after CNBC notified the company that CubeYou was collecting information about users through quizzes.
CubeYou misleadingly labeled its quizzes “for non-profit academic research,” then shared user information with marketers. The scenario is eerily similar to how Cambridge Analytica received unauthorized access to data from as many as 87 million Facebook user accounts to target political marketing.
Read more on CNBC.
Okay, good for CNBC, and good for Facebook for responding promptly, but why did Facebook have to find out from CNBC instead of its own means?