Mar 122013
 
 March 12, 2013  Online

Sharon Jayson reports:

If you “Like” lots of people, places and things on Facebook, you may get rewarded with discounts and special offers. But new research out today shows that these public Likes reveal more about you than you may think.

Using a dataset of more than 58,000 Facebook users in the USA collected between 2007 and 2012, researchers at the University of Cambridge in the United Kingdom were able to accurately predict certain qualities and traits, such as race, age, IQ, sexuality, personality, substance use and political views using Facebook Likes alone.

Read more on USA Today.

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