Facebook launches feature to allow businesses to privately message users

Yasmeen Abutaleb reports:

Facebook Inc (FB.O) rolled out features Wednesday that enable businesses to privately communicate with customers through messages as part of the social networking company’s push to make its Messenger app a stand-alone platform.

Businesses can now include a “send message” button in ads that appear in Newsfeed that allow Facebook users to click a button and send messages, which are private. If users post a comment on a business’ Facebook page, then the business can privately message that person.

Read more on Reuters.