December 17, 2010 Featured News, Laws, Non-U.S., Online
The European Parliament has asked the European Commission to come up with plans to control online advertising more closely; give internet users more control of their privacy; and stop companies publishing advertising masquerading as opinion.
It has asked the Commission to introduce rules that force companies to be more up front about behavioural advertising; that give internet users rights to opt out of advertising; and that create a labelling system indicating whether sites respect users’ privacy.
The Parliament adopted a Resolution on the impact of advertising on consumer behaviour in which it expressed serious reservations about the use of sophisticated technologies in advertising systems to track users’ activity.
Read more on Out-Law.com
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