There’s growing debate over how the online ad industry’s forthcoming privacy icon – the industry’s response to imminent EU privacy legislation – will be delivered.
The icon, which is being piloted across a small number of sites, has been developed to alleviate consumer concerns, and is designed to appear on all ads served through retargeting or behavioural targeting.
By clicking on the icon, users can learn that not only are they not identifiable but that targeted ads are vital for keeping online content free.
However, it’s introduction risks being stymied by debate over who should be responsible for placing it.
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