Online retail is increasingly dependent on information on users’ browsing habits and demographic information gathered from them. Consumer Commissioner Meglena Kuneva has created a new industry body that she wants to address the privacy and consumer protection problems faced by the users of online retail services.
She has created the Stakeholder Forum on Fair Data Collection, a collection of businesses who will have to outline their plans for protecting consumers’ information.
“The time has also come to continue with our discussions in a more structured way,” said Kuneva. “In this forum, publishers, advertisers, ad-networks, and other business representatives will shortly be invited to outline their plans and to address pertinent issues with the European Commission and other key stakeholders, such as consumer organisations.”
“This occasion will also allow us to jointly assess the perceived risks to consumers and consider how best to address them,” she said.
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