Jan 042011
 
 January 4, 2011  Business, Online, Surveillance

Matt McGee writes:

DuckDuckGo, a small search engine that’s largely flown under the public radar, has started the new year by taking a public shot at Google on the issue of search privacy. The company has launched DontTrack.us, an illustrated guide showing how Google tracks its users … and how DuckDuckGo doesn’t.

The site:

  • shows how a search for “herpes” shows up in Google Analytics as a search referral with information about the user’s location, browser, and other data
  • shows how the “herpes” search can lead to targeted ads being associated with a user profile and how that profile can “potentially show up in unwanted places like insurance, credit & background checks”

Read more on Search Engine Land.

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