The Direct Marketing Association (DMA) is dismissing congressional privacy concerns about the mass aggregation of consumer data.
A bipartisan group of US House members sent letters to major data brokers about the privacy implications of data aggregation of consumer data.
“By combining data from numerous offline and online sources, data brokers have developed hidden dossiers on almost every U.S. consumer. This large scale aggregation of the personal information of hundreds of millions of American citizens raises a number of serious privacy concerns”, the lawmakers wrote in the letter quoted by The Hill newspaper.
In its response, the DMA said that data brokers are engaged in “legitimate commercial data practices that are essential to America’s job creation, economic growth and global leadership…unnecessary restrictions on marketing could undermine economic and job growth.”
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