Feb 132014
 
 February 13, 2014  Posted by  Business, Laws

From the gee-what-a-surprise-dept.:

The Direct Marketing Association (DMA) expressed disappointment today following the introduction of the “The Data Broker Accountability and Transparency Act of 2014” (DATA Act), a bill that would stymie the responsible use of data across the entire data-driven marketing economy, stifle innovation, and ultimately hurt consumers.

Introduced by Senator John Rockefeller (D-WV), Chairman of the Senate Commerce Committee, and Senator Edward Markey (D-MA), the DATA Act would require that “data brokers” provide consumers with ability to access and correct marketing information, and to opt-out of having that information used for marketing purposes.

Read more on DMA.

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