May 122015
 
 May 12, 2015  Business

Charley Lozada writes:

On Thursday, the Digital Advertising Alliance (“DAA”) announced that it will enforce its previously issued “Application of Self-Regulatory Principles to the Mobile Environment” (the “Mobile Guidance”) beginning September 1, 2015.

Although the Mobile Guidance was initially issued in July 2013, enforcement was delayed pending the DAA’s implementation of an effective choice mechanism for the mobile environment. In February 2015, the DAA released two mobile tools for consumers – the “AppChoices” mobile application and the “DAA Consumer Choice Page for Mobile Web.”

The Mobile Guidance clarifies how the existing Self-Regulatory Principles for Online Behavioral Advertising and MultiSite Data (collectively, the “Self-Regulatory Principles”) apply to mobile web sites and applications.

Read more on Proskauer Privacy Law Blog.

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