Associated Press reports:
The picture of a handsome, uniformed soldier accompanying online ads that proclaim “Military Man Searching for Love” is an Army lieutenant who was killed in Iraq in 2007, according to a lawsuit filed by his parents on Monday against two dating websites.
The parents of US Army Lieutenant Peter Burks have sued PlentyofFish.com and True.com, alleging the companies used their son’s photo in ads without their permission, benefitted financially and misled the public. The suit filed Monday in state district court in Dallas seeks a jury trial for compensatory and punitive damages.
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PlentyofFish.com says that the ad is not their content and that they have blocked it from appearing on their network. True.com, the alleged source of the ad, says it is “investigating diligently.”