Mar 042016
 
 March 4, 2016  Business, Healthcare

Kate Kaye reports:

A recent partnership expected to be announced today between mobile ad firm 4Info and pharma data company Crossix could help drug advertisers find out if their mobile ads actually influenced someone to get a prescription or visit a medical specialist. The relationship represents the potential reward — and risk — of targeted advertising on personal devices in the highly regulated healthcare industry.

Read more on AdAge. This gets really complicated, so read the whole thing.

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