Thomas Claburn reports:
Computer users are willing to accept device profiling if it leads to improved security and less sharing of personal information, according to a study conducted by the Ponemon Institute, an independent privacy research organization.The study, Online Consumers’ Reaction to Device Fingerprinting, was sponsored by ThreatMetrix, a security company that sells device profiling software.
Device profiling involves the analysis of information about an Internet user’s hardware, software, and network traffic to identify typical usage patterns and to raise a red flag, if, for instance, the user is suddenly accessing a Web site with a different operating system or from a different country.
Read more on InformationWeek.
Thanks to Brian Honan for this link.