Mar 262011
 
 March 26, 2011  Business, Laws, Online

Jack Marshall reports:

The FTC has not endorsed a do-not-track mechanism for online advertising and data collection, nor has such a concept been properly vetted for feasibility, according to FTC Commissioner J. Thomas Rosch.

In an opinion piece published by AdAge today, the commissioner wrote, “The concept of do-not-track has not been endorsed by the commission or, in my judgment, even properly vetted yet… Indeed, far from endorsing the staff’s do-not-track proposal, one other commissioner has called it premature.”

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