Aug 212011
 
 August 21, 2011  Business, Laws, Online

James Temple writes:

Despite widening criticism of online tracking, marketers are going to greater lengths than ever to ensure they can monitor online behavior even when consumers take steps to opt out.

That’s the finding of a research paper written by academics at UC Berkeley and elsewhere. It comes at a critical time, when the marketing industry is fighting proposed do-not-track rules that it claims are unnecessary and harmful.

Chris Hoofnagle, a lecturer at UC Berkeley Law School who oversaw the research, said the marketing sector has continually demonstrated the inability to police itself.

Read Temple’s interview of Chris on  SFGate.com.

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