Oct 052009
 October 5, 2009  Posted by  Business, Featured News, Online, Surveillance

Brian Tarran reports:

Guidelines on the use of digital fingerprinting technology are to be published later this month by the Council of American Survey Research Organisations (Casro), setting out requirements for disclosure, transparency and privacy protection when using the online survey fraud safeguard.

Casro said that use of the technology in accordance with its guidelines “is consistent with US privacy and data protection laws”.

Fears were raised last week, however, that the use of digital fingerprinting to detect and eliminate duplicate survey takers could fall foul of privacy laws in Canada and Europe.

The Marketing Research and Intelligence Association (MRIA) of Canada said the technology may not meet the “reasonableness test” of the country’s privacy laws, which places an obligation on organisations to “exhaust” other less intrusive alternatives before collecting personal information.

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