Jan 252011
 
 January 25, 2011  Online

Jennifer Valentino-DeVries reports:

A start-up search engine is touting its privacy features in an effort to get users to switch from Google. But is that something people are looking for?

DuckDuckGo, a tiny search engine run by one entrepreneur, pledges not to store any personal information or send search data to other sites. This month, the site began marketing itself using its stance on privacy, specifically taking aim at Google on a website called donttrack.us and a San Francisco billboard that proclaims “Google tracks you. We don’t.”

Read more in the Wall Street Journal.

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