Dec 222013
 December 22, 2013  Posted by  Laws

Hogan Lovells’ Bret Cohen writes:

On January 1, 2014, California Assembly Bill 370 will go into effect, requiring operators of websites and other online services, including mobile applications, toprovide new disclosures in their website privacy policies about online tracking.  Operators will be required to disclose whether third parties collect certain information about California residents over time and across different websites when those residents use the operators’ sites and services. The law also requires that operators disclose how they respond to do-not-track signals or other mechanisms designed to provide consumers with choices relating to such activities.  Although the law is limited to online services directed to California, it provides a de facto national standard for websites that do not provide separate privacy disclosures based on location.

Read more on Chronicle of Data Protection.

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