May 222014
 
 May 22, 2014  Business, Online

Jeff Kosseff writes:

California Attorney General Kamala Harris today released guidelines to help websites comply with a state law that went into effect on January 1, 2014, pertaining to online tracking disclosures.

The law, which amended the California Online Privacy Protection Act (“CalOPPA”) and which we previously blogged about here, requires website operators to disclose (1) how they respond to “do-not-track” signals or “other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information,” and (2) whether they allow other parties to collect personally identifiable information when a consumer uses the operator’s service.  Under the law, an operator may satisfy the first disclosure requirement by providing in its privacy policy a conspicuous link to a description of a program or protocol that offers consumers a choice regarding the collection of their personally identifiable information.

Read more on Covington & Burling Inside Privacy.

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