Apr 052011
 
 April 5, 2011  Posted by  Business, Laws, Online

James Temple reports:

A California state senator on Monday unveiled a bill that would force Internet companies doing business in the state to allow local consumers to opt out of online monitoring, adding to the building momentum behind a “Do Not Track” mandate.

During a morning news conference in Sacramento, Sen. Alan Lowenthal, D-Long Beach, said his proposed legislation would call on the California attorney general to force affected businesses to provide users a way to avoid having their personal information and online activity tracked, if they so choose.

Read more on SFGate.

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