Wow. I hope this doesn’t get lost in all the other news today, but Bell has now back-pedalled on its opt-out approach to collecting consumer information for its targeted ads program. Alexander J. Martin recaps what the Office of the Privacy Commissioner found and Bell’s response (see previous coverage here) and then notes:
In a canned statement published alongside the report, the OPC stated “We remain hopeful that Bell will reconsider its position but are prepared to address this unresolved issue in accordance with our authorities under [the Personal Information Protection and Electronic Documents Act (PIPEDA)], which could involve taking the matter to the Federal Court.”
Following this threat, the telecommunications company is now back-pedalling and in an email to The Register stated: “Bell will abide by the privacy commission’s decision including the opt-in approach.”
The Bell statement adds “We’re dedicated to protecting customer privacy and thank the commission for clarifying the rules. These are rules that must apply not only to Canadian companies but to international companies operating here, like Facebook and Google, to ensure a fair and competitive marketplace.”
Read more on The Register.