Oct 072014
 
 October 7, 2014  Posted by  Surveillance

Greg Sterling writes:

There’s a lot that the media get wrong when covering location and privacy. A recent example of that is BuzzFeed’s inflammatory story about “hidden” tracking devices in some of New York City’s phone booths.

The story was widely picked up and plays into the “surveillance state” meme that has persisted since the NSA-Snowden revelations.

It’s right for people to be vigilant about privacy but often well-intentioned writers paint with too broad a brush or don’t bother to get the full story. This particular story focuses on the “conspiratorial” dimension of the beacon installation and fails to understand several important technical limitations of beacons.

Read more on Marketing Land.

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